The Samsung Galaxy S7 has delivered excellent sales numbers for the South Korea tech giant. Following the same options as the Samsung Galaxy S6 in 2015, this year’s flagship smartphone from Samsung comes in two variants, with customers able to choose between standard and curved displays.
Last year’s Samsung Galaxy S6 Edge, the curved-screen edition of the smartphone, sold much better than Samsung had been expecting. In fact, it proved to be so popular that Samsung struggled to keep up with demand, as the company had difficulty putting in place the high-volume production processes required.
Difficulties meeting demand have not been repeated with the Samsung Galaxy S7 Edge. And with the screen having proven so popular with consumers, a dual-curved displayed has been offered on a Note series smartphone for the first time.
Samsung recognises that the screens on the Samsung Galaxy S7 Edge and the Samsung Galaxy Note 7 are proving to be a significant competitive advantage. The displays, which are curved along both longest edges of the smartphones, are distinct and setting the company apart from rivals.
Speaking to the The Korea Herald, the president of Samsung’s mobile business Koh Dong-Jin acknowledged the importance of dual-curved screens to the company. Koh went as far as to suggest there may become a point when standard flat displays are no longer used on Samsung Galaxy S series smartphones.
“Samsung has considered that it would make the Edge display as the identity of the Galaxy S smartphone line-up if the company can provide consumers [with a] differentiated user experience through software and user-friendly functions [on curved-screen smartphones].”
If at some point in the future Samsung Galaxy S series smartphones are only produced with dual-curved screens, that does not necessarily mean the end to multiple editions being launched.
This year’s Samsung Galaxy S7 and Samsung Galaxy S7 Edge had different display sizes. Given the difficulties in finding a screen size that nearly all smartphone buyers think is ideal, it is possible that future Samsung Galaxy S series smartphones will still offer variety in this respect, even if standard flat displays are eliminated.
[via The Korea Herald]