Could the HTC Desire 728 be the best mid-range Android smartphone of 2015?

A new mid-range Android smartphone from HTC has been outed by TENAA, the body responsible for certifying smartphones in China. And although there are already a number of devices available in China that share the specs of the HTC Desire 728, HTC’s effort could well attract a lot of interest.

HTC’s Desire range of handsets typically have a very high build quality that compares well to even some premium devices. In fact, anyone who is satisfied with a plastic body would be hard-pushed to find fault with the build of HTC Desire smartphones.

TENAA’s website includes a lot of information about the forthcoming handset, including photos and a detailed set of specs.

HTC Desire 728 leak - images from TENAA (front, rear, side)

Source: TENAA

The HTC Desire 728 will be powered by a 64-bit octa-core MediaTek MT6753, feature a 5.5-inch 720 x 1280 IPS display, 2 GB RAM, 16 GB internal storage, a microSD card slot with support for up to 128 GB additional storage, a 13-megapixel rear camera, 5-megapixel selfie camera and front-facing speakers.

There will also be no shortage of colour options, with the HTC Desire 728 set to be available in black, white, gold, red, orange, blue and grey

Whilst the HTC Desire 728’s specs fall short when compared to 2015 flagships like the LG G4, Samsung Galaxy S6 and HTC One M9, its performance should more than meet the needs of anyone in the market for a mid-range smartphone.

And if the HTC Desire 728 matches the build quality of similar handsets from HTC, it will have an edge over the competition in China, providing HTC are able to compete on price.

With the smartphone not having been officially confirmed by HTC, obviously there is no official word as to whether it will be released in Europe, and elsewhere.

It is certainly plausible that the HTC Desire 728 could be released outside Asia, though, as other MediaTek smartphones from the Taiwanese manufacturer have been given wider releases. However, based on previous timeframes, it could be a few months before any release dates are announced for the rest of the world.