When the Google Pixel and Google Pixel XL launched there was one big area of disappointment for many – the price. But now it has emerged that Google may be planning to release a lower-priced Pixel smartphone, in order to broaden the appeal of the product range.
Previous Google smartphones, which had carried Nexus branding, tended to be relatively affordable devices, despite offering competitive specs. The Google Pixel smartphones marked a clear break from this strategy, with handsets aimed at the premium end of the market.
Having established the Pixel brand as a force within the smartphone market, there are rumours that Google is now looking at releasing a significantly cheaper device.
This new device could reignite the interest of those who were left dismayed by the pricing of the original Google Pixel smartphones.
But there may be more to this story than Google simply looking to attract price-conscious consumers.
The camera on the original Google Pixel devices was presented as the main selling point, and once again it appears as if significant sums are being spent on imaging research and development, in preparation for the Google Pixel 2.
It is anticipated that the additional investment will mean that the Google Pixel 2 is even more expensive than its first-generation relations.
Therefore, a lower-priced Google Pixel smartphone could be seen as a way of addressing concerns of those unwilling to pay 2017 flagship prices.