HTC 10 rear logo - Glacier Silver

HTC looking to HTC 10 and Vive for revival after first quarter loss

The first quarter of 2016 has seen HTC record a net loss of NT$2.6 billion (approximately €70 million/£55 m) following a fall in sales. HTC has been struggling for profitability in recent times, having found it difficult to produce flagship products which capture large-scale consumer interest.

It is important to note, however, that HTC’s first quarter figures do not include sales of the HTC 10 smartphone or HTC Vive virtual reality headset, both of which have been released recently. These products have been very well received, and will likely provide the company with a boost in future earnings reports.

Rumours have also recently emerged that HTC has agreed a significant deal with Google, which will see the two companies partner to produce new Nexus devices.

HTC does recognise, however, that due to the highly-competitive nature of the smartphone market, it needs to expand into new areas. As a result, the company has heavily committed to the HTC Vive, establishing a $100 m (€90 m/£70 m) investment fund to encourage developers to produce content for the platform.

[via BBC]