HTC launched its Vive virtual reality headset last year, developing a high-end product that required a powerful gaming PC. But now the Taiwanese company is planning to follow the likes of Samsung and Google into the realm of mobile VR, although HTC promises to produce a different take on the genre.
In many respects Vive has proven successful, earning critical praise and selling reasonably well considering its high price.
While products such as the Samsung Gear VR and Google Daydream are not as capable as Vive, their more-affordable pricing means they are better positioned to gain market share.
In response, HTC is working on its own mobile VR system, based around the HTC U Ultra smartphone.
When speaking about the company’s plans, Chia-lin Chang, HTC’s president of global sales, said that their approach would be different from other mobile VR platforms.
“We have a good plan in terms of combining mobility with VR,” Chang stated. “Vive is very top end, and in the coming months you’ll see our plans in terms of mobility and VR, and it’s not a phone slapped onto a headset. It’d be a different thing.”
Chang went on to say that HTC’s mobile VR product would be released before the end of 2017.