In a move promoting uncertainty rather than clarity, details of another mid-range HTC smartphone have been released. The HTC One M9 Prime Camera Edition has been listed on HTC’s German website and is essentially a rebirth of the company’s 2015 flagship smartphone, albeit with reduced specs in many areas.
Powering the HTC One M9 Prime Camera Edition is a MediaTek Helio X10 chipset, backed up by 2 GB RAM. Other specs include a 5-inch 1080 x 1920 display, 16 GB internal memory, microSD card slot, 13 megapixel rear-facing camera and a selfie camera with HTC’s UltraPixel technology.
So far, so normal – there is nothing particularly strange about giving a flagship smartphone a reboot in order to try and boost sales, without having to invest heavily in research and development.
What is unusual is that last month the HTC One S9 was announced, and it is almost identical to the HTC One M9 Prime Camera Edition, in terms of specs. The main difference between the two devices is their physical appearance.
In recent times, manufacturers like HTC and Sony have reduced the number of smartphone models they have available, in order to create greater efficiencies within their businesses. It would therefore be surprising if HTC does go ahead and release both the HTC One S9 and HTC One M9 Prime Camera Edition in the same market.