HTC One (M8) gunmetal grey and arctic silver colours

HTC posts encouraging revenue figures

HTC has made good progress in slowing its decline in revenue. Trading figures from the Taiwanese company show revenue of NT$6.58 billion (€187.33 million/£157.81 m/US$210.53 m) for the month of August.

Although this is 4.51 percent down on August 2015, as recently as March this year, HTC reported a 79% decline in year-on-year revenue.

Generally 2016 has been a poor year for HTC, with a total revenue of NT$46.58 bn (€1.33 bn/£1.12 bn/$1.49 bn) recorded, which represents a drop of 47.56% over 2015.

But with revenue now not falling as quickly as before, there is the potential for HTC’s fortunes to be turned around.

Figures for August are an improvement over the previous month, with revenue rising 4.11% from July.

This year has seen HTC take a revised approach to its flagship smartphone.

The HTC 10 broke with the designs used for previous HTC flagships.

There were also efforts to improve camera performance, which have largely be deemed a success. In the past, imaging performance has been regarded as a weakness for HTC flagship smartphones.

The Taiwanese company has also heavily committed to virtual reality technology, in support of the launch of its Vive VR headset.

HTC still has a long way to go in order to complete the revival of its fortunes, but the most recent revenue figures provide some indication that it is moving in the right direction.

[via CNet/Digitimes]