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Huawei set for big smartphone sales growth in 2016

Huawei is on course to record significant smartphone sales growth this year, with the company having already sold 100 million units around the world. The latest figures indicate that Huawei is continuing to perform well, as it establishes itself internationally.

A big advantage Huawei has over many other Chinese tech companies is that it has not only launched products in international markets, but has started to become a well-recognised brand name around the globe. With the smartphone market in China saturated, worldwide growth is vital for the health of companies like Huawei.

An example of Huawei’s international outlook can be seen with the strategy it adopted for the Huawei Nova series of Android smartphones. The handsets have already started to roll-out in Europe, while the series was only launched in China today.

It was at the China launch event that Huawei revealed the 100 million sales figure. This is equal to the total number of smartphones the company sold during the whole of 2016.

There is still another big product to come, with the Huawei Mate 9 set to be unveiled on 3 November, before going on sale before the end of the year. The phablet will provide a further boost to Huawei’s sales figures, ensuring the company comfortably betters its numbers from 2015.

Huawei’s flagship smartphone for 2016 was the Huawei P9, which had a dual-camera set-up that was designed in collaboration with photography specialist Leica. The Huawei P9 alone recorded sales of 6 million units.