As BlackBerry looks to position itself as a serious contender amongst Android smartphone manufacturers, the Canadian company has announced the launch of a new handset. The BlackBerry DTEK50 immediately stands out from the firm’s previous Android offerings due to being much more keenly priced.
Back in June, Android Wafer reported that BlackBerry was likely to launch a new smartphone that would be manufactured by TCL Corporation. This story has been realised with the launch of the BlackBerry DTEK50, which is a rebadged edition of one of TCL’s existing devices.
The BlackBerry DTEK50 is priced at €339 (£275 in the UK and $299 in the United States).
TCL itself is also selling the device separately, under the Alcatel brand (which the Chinese company licences). Marketed as the Alcatel Idol 4, the smartphone is priced notably lowered than the BlackBerry-branded edition.
The Alcatel Idol 4 is a recent release and is not yet available in all markets. But in the UK, for example, the Alcatel Idol 4 is – at the time of writing – selling for £189, at Tesco.
In terms of software, though, the Alcatel and BlackBerry products are not identical.
BlackBerry includes a suite of security and privacy tools. The Canadian manufacturer has also gained a reputation for delivering extremely prompt Android security updates.
The Alcatel Idol 4 is likely to prove attractive to anyone seeking a very competitively-priced smartphone. But for potential customers whose priorities are security, privacy and regular Android updates, then the BlackBerry DTEK50 may turn out to be a tempting mid-range proposition.