With Samsung dominating the Android smartphone market, and companies the size of LG and Sony investing big in an attempt to catch up, it is not easy for a new entrant to get themselves noticed. Kazam have certainly made a pretty decent effort, though, with the announcement of two octa-core smartphones that will sell at near-bargain basement prices.
Kazam hit the headlines last year, largely thanks to the fact that it is headed by former HTC executives. The company is based in the UK, although it is targeting the European market as a whole, having set up offices in several European cities.
At Mobile World Congress, the company announced the Kazam Tornado 2 5.0 and Kazam Tornado 2 5.5. The former will have a 5-inch display, with the latter offering up a 5.5-inch screen.
Both the Kazam Tornado 2 5.0 and Kazam Tornado 5.5 will be powered by the 1.7 GHz octa-core MediaTek MT6592 system-on-chip..
Predictably enough, processor manufacturers have been stating they expect octa-core devices to make a big impact in 2014. Significantly, though, the Samsung Galaxy S5 – which is likely to become one of the year’s best-selling Android phones – included the quad-core Qualcomm Snapdragon 801 2.5 GHz chipset.
Pricing has not yet been finalised, although James Atkins, Kazam’s Chief Marketing Officer, has told TechWeekEurope that he expects the new octa-core devices to cost between £200-250 (approximately €240-300).
Specs of the Kazam Tornado 2 5.5 include 2 GB RAM, 16 GB storage, a microSD slot, a 13 megapixel main camera and a 5 megapixel front-facing camera. The smaller Kazam Tornado 2 5.0 features a 720p display, 1 GB RAM, 8 GB storage, an 8 megapixel rearward camera and a 2 megapixel secondary camera.
Although Kazam was able to show off working demo units at Mobile World Congress, both phones are still being developed at the moment. As a result, the new devices are not scheduled for release until later this year.