Two new smartwatches from LG are set to launch, with the wearables becoming the first devices to run Android Wear 2.0. The announcement of the new products was actually made by Google, rather than LG, reflecting a collaboration between the two companies.
The LG Watch Style and LG Watch Sport have been “designed in collaboration with Google”, according to the blog post in which the devices are revealed.
It was no secret that Google were to be involved in the release of at least two new smartwatches in 2017, and LG was always considered a leading contender to produce the devices.
What is perhaps most noteworthy about the announcement is the “designed in collaboration with Google” phrase.
It is clear that Google does not want the LG Watch Style and LG Watch Sport to be considered alongside its high-end Pixel brand. Yet at the same time the search engine giant wishes to assert at least some sense of ownership over the products.
Both of the new smartwatches appear to be LG designed and developed, and it is not clear what role, if any, Google had in development of the hardware.
It may be the case that the “designed in collaboration with Google” tagline will end up serving as a replacement for the Nexus brand, which was previously used for less-expensive products.