Given the difficulties experienced by Samsung recently, it is no surprise that the company is keen to turn its attention towards future hardware. Ahead of the launch of the Samsung Galaxy S8 next year, an executive from the South Korean electronics giant has said that his company has been concentrating on design, camera performance and artificial intelligence.
It is really no surprise that Samsung would choose to pay attention to these areas when it comes to a flagship smartphone. Design is one of the central areas where companies can differentiate themselves, the camera is a key feature for most customers and AI has been the talk of the mobile industry in recent months.
In an interview with the Wall Street Journal, Samsung’s vice president of mobile recently said that the Samsung Galaxy S8 would offer a “slick design and an improved camera, as well as an enhanced artificial intelligence service”.
While the areas that Samsung is focussing on are not a surprise, that does not mean that Samsung’s developments do not have the potential to stir a lot of interest.
The design of the Samsung Galaxy S7 was an evolution of its 2016 predecessor, and in recent times the South Korean company has introduced more radical overhauls ever two years. As a result, the Samsung Galaxy S8 could represent a significant design departure from this year’s flagship.
The Samsung Galaxy S7 already offers one of the best smartphone cameras available.
Imaging performance is a particular strength for Samsung, especially in low-light conditions. It will therefore be interesting to see what the company is able to produce next year.
While the launch of the Google Pixel smartphones saw the search engine company becoming more serious about hardware, the bigger talking point was the role played by artificial intelligence in the new devices.
The AI platform on the Pixel and Pixel XL is delivered by the Google Assistant, but it is likely that Samsung will present its own system.
Samsung recently announced the purchase of AI specialist Viv Labs. In the coming years, it is highly probable that Samsung will increasingly develop and integrate AI systems into its devices.
[via The Next Web]