There has been a lot of speculation as to what caused the battery fires on the Samsung Galaxy Note7, but the company itself has yet to identify the problem. Investigations continue, with Samsung well aware of the importance of finding the fault, if it is to reassure its customers.
Initially, it was thought that the batteries inside the Samsung Galaxy Note7 were the problem. This resulted in a new edition of the smartphone being released, with batteries from another supplier.
Following further battery fires, this time affecting the second generation Samsung Galaxy Note7, it appeared that the fault went beyond a manufacturing defect in the battery.
Samsung are being pretty up front about the situation in which they find themselves in. A spokesperson for the South Korean company has confirmed that it is still working to identify the cause of the fires on the Samsung Galaxy Note7.
“We recognised that we did not correctly identify the issue the first time and remain committed to finding the root cause,” she said. ”Our top priority remains the safety of our customers and retrieving 100 percent of the Galaxy Note 7 devices in the market.”
Interestingly, it has also emerged that the problems of the Samsung Galaxy Note7 might actually delay the launch of the Samsung Galaxy S8 – the company’s next flagship smartphone.
At first reading, this might appear to be something of an overreaction. After all, while lithium-ion battery problems do occur within the industry from time-to-time, exploding smartphones are not a particularly common phenomenon.
As no previous Samsung smartphone has suffered from the same issue as the Samsung Galaxy Note7, delaying the launch of a new device might seem like something of an extreme reaction.
A big driving force behind Samsung’s caution is the protection of its reputation. The fact that battery fires also occurred with the second edition of the Samsung Galaxy Note7, which consumers had been assured was safe, put the company in a difficult position.
No matter how low the chances are statistically, if there were to be similar battery fires with the Samsung Galaxy S8, the reputation of Samsung as a premium smartphone manufacturer would take a substantial, possibly permanent, blow.
It is therefore essential for Samsung that it avoids any similar problems with its next flagship handset.
Providing definitive results of a comprehensive investigation would also help to reassure smartphone buyers that Samsung is capable of putting procedures in place to prevent any reoccurrences.