Significant changes await Yahoo, following agreement being reached for a $4.83 billion (€4.38 bn/£3.68 bn) takeover by US mobile network Verizon. The deal will see Verizon acquire Yahoo’s web properties, with the sale including news publishing, search, email, Flickr and Tumblr.
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Yahoo has stepped up its attempts to gain a foothold within Android with the introduction of a new feature in its Aviate launcher. Search functionality is now provided, and can be accessed via a transparent widget that’s placed directly on the home screen.
Yahoo has been enjoying something of a revival of late, although even in darker times, it has always had the comfort blanket of owning one of the largest email services. If Yahoo is to grow, however, it must also attract users to the fresh portfolio of services it is developing.
Yahoo has continued its strategy of acquiring exciting start-ups with the purchase of Android launcher Aviate, with an investment that could prove significant. Launchers are the primary interface through which users experience Android, and Aviate offers a radically different proposition to its rivals.