Google Pixel, Google Pixel XL & Google Pixel 7P - 4 October - launch event

The new Android devices that will be Made by Google

For some time now it has been expected that Google will launch a range of new hardware on 4 October, and now the search engine giant has all-but-confirmed that plan. Today Google launched a new campaign focussing on the 4 October date, using the Made by Google tagline.

Although the new promotions, including both a website and YouTube video, focus on symbolism rather than specifics, there are still some hints on offer.

Traditionally Google has used Nexus branding for most of its hardware products, but that is expected to change this year.

The Made by Google tagline, alongside the emphasis placed on the Google logo, backs up the rumour of a move towards a more native branding effort.

Perhaps most interesting in the new promotions is the little animation, that transforms from the kind of search box you would expect to find on Google.com, into a smartphone-like shape.

Although Google has been a lot more than a search company for some time now, the animation could indicate that it views the 4 October hardware as a major milestone in its history.

Most previous hardware has very much been a sideline within Google, but the devices that will be launched on 4 October could see physical products play a much more prominent role.

It is questionable, though, just how far Google is prepared to go with the promotion of its own hardware.

If Google goes all-out in its hardware efforts, then it will risk alienating its existing Android partners – most notably Samsung. And the South Korean company has maintained the option of switching to its own Tizen operating system.

It is expected that 4 October will see the launch of two new smartphones – the Google Pixel and Google Pixel XL. These have been developed by HTC, although the Taiwanese company’s branding is not likely to feature on the devices.

There is also likely to be a new 7-inch tablet, probably named the Google Pixel 7P. This is believed to have been developed by Huawei, and is probably based upon the Huawei MediaPad M3 8.4, although the focus will very much be on the Google brand.