It has emerged that ASUS may be planning to discontinue its line of smartwatches following disappointing sales. Beginning in 2014, a range of ASUS ZenWatch products have been released, with the Taiwanese company attempting to establish itself in the wearables market.
In total there have been three devices released under the ASUS ZenWatch brand, all of which have been powered by Android Wear.
To lose a manufacturer the size of ASUS would be a blow for Google, which has recently launched Android Wear 2.0. The new version of the operating system was intended as a reboot, issued with the hope of reviving interest in wearables.
Earlier in 2017 Google teamed up with LG to launch two new smartwatches which were designed to showcase Android Wear 2.0.
News about ASUS’ potential withdrawal from the smartwatch market has come via Taiwanese outlet DIGITIMES, which cites supply chain sources.
It has been rumoured that just 5,000-6,000 ASUS ZenWatch devices are being shipped each month.