For many years, European Android fans have read about interesting phones being released in China, knowing these devices were unlikely to be made available internationally. But given its immense size, a focus on the domestic market amongst Chinese companies is hardly a surprise.
Technology companies concentrating on their home markets is nothing new. Recently we have had the case of the new Moto X, which will most likely only be sold in America.
Even with companies like Amazon, which has a massive global presence, there have been long delays before some Kindle models launched outside North America.
In recent times, a notable exception amongst Chinese companies has been Oppo. The manufacturer is now ready to launch its latest device, with the Oppo R819 due to land in Europe next month.
There is good news for any Europeans wanting to get hold of an Oppo R819. There is no need to order directly from China, and in the process be left crossing all fingers and toes, hoping that you manage to avoid crippling import taxes.
Oppo is selling directly to European customers through the web. It is possible to pre-order the Oppo R819 for €269 (£229/$359), with delivery due early September.
The Oppo R819 itself is a really interesting device. Whilst not quite a match for the likes of the HTC One, Samsung Galaxy S4 and Sony Xperia Z, its specs aren’t far off. This is all the more impressive when you take into account the Oppo R819’s price tag.
In some respects, the Oppo R819 even betters the competition. It has dual SIM support – a popular feature in Asia that rarely features on handsets destined for Europe.
With a depth of just 7.3 mm, the Oppo R819 is also thinner than its more expensive rivals. And weighing in at only 110 g, the device is also lighter than the competition from HTC, Samsung and Sony.
The rear-facing camera should also prove to be a big selling point. It will feature a Sony Exmor BSI CMOS sensor – BSI (backside illumination) improving low-light performance.
Good low-light performance should be provided by the lens as well. Just like the HTC One, it has a wide f/2.0 aperture, allowing for more light to be captured by the sensor.
The specs of the Oppo R819 include a 1.2 GHz quad-core processor, 720p 4.7-inch IPS display, a 2-megapixel front-facing camera and 16 GB of storage. Oppo will also offer two variations of the phone, with customers able to choose either an Android 4.2.1 stock ROM or the company’s own Android-based Color ROM.