Chromecast continues to sell well as demand increases

As traditional linear broadcasting continues to come under pressure, the popularity of streaming devices is soaring. Leading the way is Google Chromecast, which was the biggest seller in 2015.

A total of 27 million Chromecast units have been sold since the device was launched.

The latest figures come from research published by Strategy Analytics, which reported that demand for media streaming devices grew by 32 percent in 2015, reaching a new record level.

One of the most startling statistics in the report is that the sale of 27 million Chromecast units has occurred in the space of just two-and-a-half years. By contrast, Apple TV was launched over 10 years ago, with sales of 38 million devices.

Although the home streaming market is growing rapidly, it is dominated by just four major brands.

Competing with Google and Apple is Roku, which has sold 20 million digital media players and streaming sticks, and Amazon, which has sold 10 million devices for its Fire TV platform.