The Play Store has become an even more interesting place after Google soft-launched a Free App of the Week programme. The roll-out is part of the new family section which launched recently.
First up as part of the new promotion is Daniel Tiger Grr-ific Feeling, which normally sells for £1.92/€2.45/$2.99. The app includes four components: Trolley Game, Sing-Along, Drawing Easel and Feelings Photo Booth.
As the name suggests, Daniel Tiger Grr-ific Feeling is designed to help children explore their feelings. It has a PEGI 3 rating, and its 208 reviews average out at a very respectable 4.2 out of 5.
There are also two other apps available from Google Play which feature the Daniel Tiger character. Daniel Tiger’s Neighborhood centres around learning through play, whilst Daniel Tiger’s Day & Night focuses on morning and bedtime routines.
Daniel Tiger Grr-ific Feeling was created by PBS Kids and is one of 22 titles the developer currently has listed in the Play Store, all of which are educational titles for children.
It has been difficult for developers to offer paid apps for free as part of a promotion, as Play Store policies prevented paid apps being given away free for a temporary period.
Other app stores have had a very different approach to free promotions. Offering a free app everyday has been central to Amazon’s strategy for marketing its own app store.
During special events, Amazon has even offered whole packages worth of apps free of charge.
Google’s marketing strategy with the Play Store has been somewhat different. Part of the reason for this is because Google Play is the default market place on Android.
Amazon is attempting to persuade users to switch away from Google’s default offering, so therefore finds it necessary to engage in eye-catching promotions. Although Amazon Appstore is the default digital marketplace on the company’s own Kindle tablets and Fire Phone, Android has a significantly larger market share.
It will be interesting to see whether Google decides to expand its free app promotion beyond the family section of the Play Store. Although movies have occasionally been offered free of charge in the past, promotional paid apps have tended to carry a fee, even if it was only 10 cents/pence.
Google has yet to announce which territories its Free App of the Week programme will cover. Android Wafer’s own investigations have confirmed availability in the UK, Germany, the US and Canada.
Interestingly, Daniel Tiger Grr-ific Feeling is the title that is being offered in all four territories. In the past, with movie giveaways, due to differing distribution rights across the globe, Google has not been able to offer the same film in every country.
Given that the same app is being offered in the UK, Germany, the US and Canada, the Free App of the Week promotion appears to be fairly universal. It is therefore likely to be available widely throughout Europe and the rest of the world.
[via Android Police]