Google’s music subscription service has launched in another major European market. Following agreements with the major record labels, Google Play Music All Access in now available in Germany.
Unlike most of its rivals, Google has taken a twin-track approach to selling music. In addition to the unlimited streaming provided by Google Play Music All Access, it is possible to purchase individual tracks and albums.
Google Play Music also offers free cloud storage, with support for up to 20,000 tracks.
Anyone in Germany who decides to sign up to Google Play Music All Access early will be able to take advantage of a reduced subscription rate. Subscriptions before 15 January will be billed at €7.99, rather than the standard €9.99 charge.
Germany becomes the 17th European country to receive Google Play Music All Access, with the service already available in Austria, Belgium, Czech Republic, Finland, France, Hungary, Ireland, Italy, Liechtenstein, Luxembourg, Netherlands, Portugal, Russia, Spain, Switzerland and the United Kingdom.
As was the case in other European markets, Google Play Music All Access is a relatively late entrant in Germany. Big players Deezer, Spotify, rara and Rdio are already available in Germany, but Google will be hoping to make an impact through its introductory offer.
Germany’s music streaming market is relatively mature, with Google Play Music All Access’ rivals already offering comprehensive propositions. For example, users on all mobile networks in the country are able to add a Deezer subscription to their mobile bill, thanks to a deal between the French music streaming service and mobile payments company Boku.