Samsung Galaxy S III - Garnet Red

How Samsung is looking to retain customers with KitKat update for Samsung Galaxy S III

Reports are emerging that Samsung is preparing to release an Android 4.4 KitKat for the Samsung Galaxy S III. The speculation about the roll-out of the latest version of Android comes despite the fact that the Samsung Galaxy S III was released back in May 2012.

Samsung, like the majority of Android smartphone manufacturers, has been working hard to increase customer loyalty.

With users becoming increasingly reliant on Google services, switching to another Android manufacturer has little cost. In most cases, transferring settings, apps and a whole range of other data is a simple process.

In the past, a number of Android smartphone manufacturers have had poor reputations for supporting devices after the initial fanfare of a launch has died down. But that is starting to change, with increasing commitment being shown for older products.

By providing a better level of service, Samsung could potentially convince existing customers not to switch brands when they come to buy their next handset.

The time scale for any roll-out is unknown, but it is likely to be restricted to one region initially. The previous update for the Samsung Galaxy S III – to Android 4.3 Jelly Bean – was only rolled out to part of Europe at first. This proved to be a good move by Samsung, as bugs were discovered that forced the manufacturer to abandon the initial upgrade.

If an update to Android 4.4 KitKat is released in the near future, it will be available both over-the-air and via Kies, Samsung’s desktop software.

[via Trusted Reviews]