HTC 10 Glacier Silver and Carbon Grey

HTC 10 officially unveiled with UltraPixel 2 camera

Whilst the likes of Samsung, LG and Xiaomi all announced their 2016 flagship smartphones some time ago, HTC has finally put its cards on the table with the launch of the HTC 10. And the Taiwanese company’s latest offering holds its own against rivals when it comes specs, offering powerful hardware out of the box.

The HTC 10 contains a Qualcomm Snapdragon 820 chipset, along with 4 GB RAM. It also features a Quad HD display – a notable upgrade as previous HTC flagships have offered a Full HD screen.

HTC has also followed the trend of focussing on pixel size, rather than number of megapixels, when it comes to the camera. Or rather, the company could claim that the industry has finally come round to its way of thinking.

Back when the HTC One launched, in February 2013, the company introduced its UltraPixel technology to the world. Essentially, the smartphone’s main camera only had a 4 MP resolution, but utilised larger pixels to compensate.

But a 4 MP shooter was not to everyone’s liking. The low resolution combined with not-particularly-good post-processing meant that the HTC One’s camera was not universally loved.

In 2015, HTC relented and dropped the UltraPixel main camera, reverting to a more conventional sensor on the rear of the phone. Since this decision, smartphones such as the Samsung Galaxy S7, Samsung Galaxy S7 Edge, Nexus 5X and Nexus 6P have won praise for their picture quality, having used sensors with lower resolutions and larger pixel sizes.

The aforementioned Samsung and Nexus devices use sensors with a resolution of around 12 MP. Whilst this is somewhat higher than HTC’s original UltraPixel set-up, it is below the 23 MP sensor of the Sony Xperia X Performance, for instance.

UltraPixel 2 technology is introduced with the HTC 10. The flagship device includes a 12 MP sensor with large 1.55 µm pixels

HTC will be hoping to combine powerful hardware with a good quality camera, to enable its 2016 flagship smartphone to compete with the most popular Android handsets.