The appearance of Sony’s flagship smartphones has remained consistent over the years, with no radical breaks in the company’s design language. With the Sony Xperia XZ Premium a connection to past devices is obvious, but there is also a unique difference, which Sony will be hoping allows it to compete with bigger-selling rivals.
Being offered for a first look at the Mobile World Congress trade show, the Sony Xperia XZ Premium appears distinct from other flagship smartphones.
Despite not having managed to compete for sales with the likes of Samsung and Huawei, Sony has always stuck doggedly to its own design philosophy with the Xperia line. This has meant distinct right angles, when the market has favoured smooth curves.
The Sony Xperia XZ Premium introduces what the Japanese company is describing as a glass loop surface. While the handset still employs a rectangular form factor, the new design concept sees Gorilla Glass 5 wrap continuously around the body of the device, in a single horizontal shroud. The look is completed by curved sides, ensuring a sleek overall appearance.
Colour options of Deepsea Black and Luminous Chrome ensure that Sony is able to set its new flagship smartphone apart from other manufacturers’ products. Together with substantial hardware such as the Qualcomm Snapdragon 835 (the device is the first product to have been unveiled with Qualcomm’s latest system-on-chip) and a new memory-stacked camera sensor, the Sony Xperia XZ Premium has the makings of a serious challenger.